We are Calgary-based financial services and technology start-up poised to disrupt a billion dollar market: payday and high-interest loans.
With limited savings, over 2 million turn to payday loans each year just to get by. But the interest charges, sometimes over 400% annually, end up costing far more than the initial loan.
This traps hardworking people in a cycle where one small emergency jeopardizes their long-term financial stability. They struggle to pay off one loan, only to take out another just to get by.





In tackling this issue through ethical lending, we drew inspiration from Islam’s prohibition of riba, or usury – charging excessive interest that spirals out of control.
By avoiding interest charges altogether, we aim to empower Canadians with truly affordable options when they need help bridging a financial gap.
We provide affordable, no-interest microloans to hardworking Canadians and small businesses. Our mission is to be the helping hand you need, providing affordable and no-interest microloans to bridge short-term cash flow gaps.
Our loans are designed to be accessible for every budget.
We prioritize financial fairness, offering no-interest loans for ethical and inclusive financial support.
Technology-enabled platform ensures a swift and hassle-free lending experience.
1
We operate with radical openness, sharing all loan terms clearly upfront so Canadians can make informed financial decisions.
2
By providing affordable access to credit when needed most, our goal is to empower Canadians’ long-term well-being through greater financial inclusion and resilience.
3
We conduct business according to high ethical standards of fairness, honesty and social responsibility.
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We aim to build a lending model that can sustainably serve Canadians for years to come through prudent risk management practices.
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We believe in fair compensation and ensuring all stakeholders’ basic needs are met. This includes clients being treated with dignity, and employees earning living wages.
Browse our fairer lending options to see how we may be able to help you better manage your finances.